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Foto: Lise Åserud / SCANPIX / POOL

Royal children used in marketing

Swedish stores annually give away tons of clothes to Princess Madeleine and Prince Carl Philip because it is considered to be a good marketing technique.

Employees at several Swedish stores, which carry the hottest designer clothes, admit willingly, when asked by the Swedish paper Aftonbladet, that they provide clothes for the two youngest members of the Swedish Royal family without asking them to pay a dime.

Great marketing
The two of them has allegedly accepted jackets, pants, sweaters, and many other things on several occasions, reported the paper.

«It is no secret that the Royal children are a great way of marketing our products. Particularly Madeleine is a creator of trends among young women,» said one employee at one of the stores.

Principle against marketing
The Royal Court reacts to the information, and stated that it is a principle not to accept clothes from companies that want to market their products.

Friends of Princess Madeleine said to the paper that she always insists that she wants to pay for the goods, but that the stores often will not allow her to do so.

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