Female Soccer team become Calendar Girls
The Fløya girls took the initiative to make the calendar where they throw off their sweaty soccer uniforms and smile brightly to the camera almost nude. The result has been very encouraging for the top series club. The girls have gotten enormous publicity nation wide, and the club may just end up with a surplus.
We have received enormous publicity, both national and international, said Ole-Morten Johansen, head of marketing for Fløya, said to TV 2 Nettavisen. The interest has been enormous.
Order from Sweden
1000 calendars have been printed and Johansen said he believes ever single one will be sold.
Yes, we presume we will be able to sell them, Johansen said. We are making the decision if we are going to print up another 1000 next week.
If Fløya sells its entire stock, the club will receive a surplus of NOK 130,000 (USD 18,600). It appears as if they are going to be able to do just that, as the club has received orders from all over Norway, and one from Sweden.
We have received orders from Kristiansand, Bergen, and Trondheim, Johansen said. Yes, even one order from Sweden.
Johansen confirmed that person ordering the calendar from Sweden indeed was male.
The soccer girls have so far not received any negative feedback.
We were preparing ourselves for the worst, but we have just received positive feedback, Johansen said. There was one negative comment in a local paper, but they had to go looking for a person who was negative.
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