IKEA to conquer the Chinese market
«Even if China for the time being is responsible for less than 1 percent of IKEAs turn over world wide, the growth potential is much larger than other places,» said Ian Duffy, head of IKEAs China department, to the paper China Daily. «We expect China to become our market number one within 10 to 15 years.»
IKEA is the worlds largest furniture producers and the chain stated a department in China in 1998. IKEA has currently two stores in China.
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