Lagerfeld creates H&M fashion

One of the world’s most famous designers, Karl Lagerfeld, is going to put his touch on this fall’s fashions from Hennes & Mauritz.

Hennes & Mauritz, or H&M, is one of Scandinavia’s largest chains of discount clothes, but the chain is also considered to be the quickest to catches and present trends.

Exclusive and cheap
Under the label «Karl Lagerfeld for H&M», the designer is going to create 30 pieces especially for the chain. According to H&M, this will be everything from underwear to shirts.

«The collection will be exclusive, but it will be sold at a normal H&M level,» stated Helen Webster, head of information in Norway, to TV 2 Nettavisen.

Mutual fascination
According to Lagerfeld, he and H&M got the idea for this independently of each other.

«I have for a long time been fascinated by what they do, and they are apparently interested in what I represent,» Lagerfeld stated in a press release.

Lagerfeld has been connected with Chanel for a number of years, but he has also made his own lines, among others, through Lagerfeld Gallery.

His own line for the coming fall indicates strong lines in black, white and brown, with discrete stripes, but the designer can be colourful when he wants to.

Lagerfeld is considered to be the designer everybody loves to copy. The designer’s tweed jackets have been copied for years and are particularly popular in some versions this year.

The new line for H&M is still in the testing stage.

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