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Lidl thirsty for success in Norway

The German discount chain will allegedly open 33 stores in Norway. Experts claim that Lidl has decided to be a success, whatever the price may be.

The German discount chain will most likely open 33 stores in Norway, from Mysen in south east to Mosjøen in the north.

“We have never since a similar launching in Norway,” said Håvard Hansen, assisting professor at the Norwegian School of Management to the paper Dagsavisen.

The chain had a turnover of as much as NOK 200 billion (USD 30 billion) in 2002. Every year, Lidl opens hundreds of new stores, and the focus has been on Eastern Europe and the Nordic Region the last couple of years.

“The Nordic region is sparsely populated, but the chain has now covered most parts of Europe,” said Geir Myklebust, on of Norway’s leading experts on grocery trade, to the paper.

He said he believes that Lidt will succeed with their cost strategy. Myklebust said the chain often looses money on its newly opened stores during the last couple of years, but the company has had the financial means to subsidize the stores before they becomes profitable.

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