Magazine prints illegal alcohol ads

It is illegal to advertise alcoholic beverages in Norway, but one wine magazine is defying the regulations by printing ads in its December issue, hoping the case ends in court.

The wine magazine Vinforum will intentionally breach Norwegian law and print wine advertisement in its December issue in spite of the clear regulations stated by the Norwegian department of health. The management hopes that the case will end up in court.

The magazine is printing ads based on guidelines directed by the European Economic Area (EEA). Arne Ronold, editor of Vinforum, would not at mind meeting in the minister of social affairs Ingjerd Schou in court, according to the Norwegian daily Aftenposten.

“We sent a complaint to ESA a half year ago,” Ronold said to the paper. “Nothing has happened and that is why we think we have to do something.”

Ronold claims that the magazine is doing everything correctly according to the law, and that there are two possible results; either the case goes to trial, or the Norwegian authorities have to change their regulations so that it becomes legal to advertise for alcoholic beverages in Norway.

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