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Norwegian beer sale falling

Norwegian breweries sell less in spite of the falling prices. The industry fears lay-offs will be next.

The beer sale in October plunged with almost 11 percent compared with the same month last year. The numbers from last year was indeed affected by the fear of a brewery strike, but even two years ago the low prices did not lead to increase sale.

“This is something to think about,” said Helge Hasselgård, head of information at Bryggeri-og mineralvannforeningen, the breweries’ and soda producers’ organization, to TV 2 Nettavisen. “Norway’s alcohol politics have always been based on the myth that we can control the Norwegian alcohol consume by increasing the price level. This is apparently wrong.”

Fears lay-offs

“Shut downs and lay-offs may will be inevitable,” said Tor Andersen, CEO at Hansa Borg Bryggerier to Newswire. “The smallest beer and soda producers will be affected the most.”

The legal sale of beer is continuing to sink in Norway, at the same time as the number of people stopped for smuggling beer have reached a new all time high. The Norwegian government has approved a national budget that will increase the taxes on beer and mineral water with 1.8 percent next year.

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