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Norwegians read more online

Norwegians read fewer and fewer papers and magazines, but spend more time on the Internet.

Norwegians use less time on reading printed media, but spend an increasing amount of time on electronic communications in their everyday life.

The number of Norwegians who used their home computer on an average day increased from 31 percent in 2002 to 36 percent in 2003, according to numbers in the media evaluation for 2003 presented by Statistics Norway.

The use of the traditional mass media like papers, radio, and television has not changed much during the last year, according to the survey. The percentage of Norwegians who watch television an ordinary day was in 2003 84 percent, and in 2002, the percentage was 85.

The number of people listening to the radio remained that same at 58 percent. In average, Norwegians watched 2 hours and 21 minutes of television daily in 2003, a decrease of 5 minutes from the previous year. The average Norwegian listened to the radio for 1 hour and 31 minutes daily in 2003, an increase of 4 minutes since 2002.

If the time used on all printed media was added, the numbers indicate that there has been a decrease in readership from 1991 to 2003, however, the changes in the use of printed media have been small the last couple of years.

The paper is the most read printed medium with a readership of 77 percent daily including Sundays in 2003, the same as in 2002.

The use of CDs, tapes and records have decreased somewhat.

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