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Nytt PR-studium med erfarne bransjeprofiler

Foto: Eivind Røhne (Markedshøyskolen)

Studiet skal gi studentene både helhetsperspektiv og praktiske kunnskaper.

13.02.12 13:51

Markedshøyskolen tilbyr fra høsten en ny Bachelor i PR og samfunnspåvirkning. Studiet skal gi studentene både helhetsperspektiv og praktiske kunnskaper.

– Markedshøyskolens samfunnsvitenskapelige perspektiv ligger i bunn i det nye studiet, som legger vekt på politikk, retorikk og samfunnsforståelse i tillegg til PR-fag og journalistikk. Samtidig ivaretar vi økonomi- og ledelsesfagene. Dette blir en faglig krysning av NHH og Blindern, sier rektor Trond Blindheim.

Les også:

Bransjeprofiler er med
Førstelektor Karl Fredrik Tangen, høyskolelektor Øystein Pedersen Dahlen, som kom fra Høgskolen i Volda i høst, og Nils M. Apeland har vært med å utvikle det nye studiet. Nils har 20 års erfaring fra norsk PR-bransje, skrev Norges første bok om omdømmebygging, og er hedret av Kommunikasjonsforeningen for sitt bidrag til kommunikasjonsfaget.

– Det nye studiet skal belyse PR-fagets samfunnsrolle, politisk kommunikasjon, omdømmebygging og krisehåndtering, kampanjestrategier og retorikk. Vår ambisjon er å sette PR-faget inn i en større ramme, og vise hvordan PR-aktører påvirker politikken, samfunnsdebatten og viktige beslutninger, forteller Nils M. Apeland.

Les også:

Praktiske oppgaver
Studentene på Markedshøyskolens nye bachelor i PR og samfunnspåvirkning skal utvikle et kritisk helhetsperspektiv samtidig som de får kjennskap til de viktigste verktøyene og får testet dem ut i praksis.

– Her blir det friske debatter, skriving av taler og kronikker og analyse av pågående politisk polemikk. Jeg gleder meg veldig, sier Apeland.

Rektor Trond Blindheim forteller at flere profiler fra PR og politikk vil bli ansatt i løpet av de neste månedene. I tillegg vil det bli aktiv bruk av gjesteforelesere på studiet.

Les mer om Bachelor i PR og samfunnspåvirkning.

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